My innovation is in the mobile market, specifically tablets penetrating into a new demography.
Demography is, indeed, destiny. The tablet is strongly becoming the alternative to every portable device, especially among seniors. Will there be more companies introducing new models at a deeper discount? Probably. Will the demographics expand to include the older crowd, definitely.
The world — particularly the countries of the organization for co-operation and development — is growing older. This creates enormous fiscal strains for social welfare states but fantastic market opportunities for device-driven innovators. Mobile phones are too small; their screens too tiny and keyboards too minute. But tablets have emerged as ideal media platforms for those requiring larger fonts and bigger keys. The iPad — originally marketed as the hip & cool media consumption device — has ceased to be a symbol of youth and vitality. It's now how silver haired executives — and 75 year old grandmas — read the news, manage their email and play games with the kids. When this reality is linked to emerging medical research indicating that mental exercise can delay the onset and impact of cognitive diminution, it's clear that there are more reasons for the aged population to have tablets than not. Any company with older customers that doesn't customize apps and offerings for their 60+ users are guilty of brand-destructive age discrimination.(corporate 2012)
“The SDP dialogue takes this innovation and clearly defines the situation and steps needs to fully engage the group into an action plan that generates a clear end. In this manner, step-by-step, SDP dialogue progressively clarifies the situation and opens the way to greatly enhanced decision-making and action planning. In addition it:
• Authenticates every stakeholder/participant;
• Elicits ideas and points of view from all stakeholders;”
• Moves toward effective and meaningful consensus;
• Elicits and deals with the different priorities of stakeholder/participants;
• Equalizes power relations among the stakeholders; and
• Goes beyond identifying factors that are important, to specifying those that are most influential in addressing the social system-designing situation” (Christakis 2006)
Christakis, A. (2006). "How people harness their collective wisdom and power." from http://www.harnessingcollectivewisdom.com/sdp_process.html.
corporate (2012). "OECD." 2012, from http://www.oecd.org/.