Saturday, April 23, 2011
Understanding New Media
Mediacy, hypermediacy and remediation can be used as terms to describe different types of media as well as the same type of media. The Sports Illustrated video is a prime example of this. Using the inter-active video in its new interactive format, the magazine offers the perception of immediacy for its new format, but also acts as a manifestation of the journals hypermediacy. At the same time, Grusin also claims that is premeditation because two very different markets are being advertised in one, the iPad and the new format for Sports Illustrated.
Jenkins and Bolter offer up an example of remediation as a multi-media CD ROM whereas all information is self contained within the CD itself without having to look at outside sources for information. This is an example of an older form of media. Grusin on the other hand states that remediation does not have to be self contained and may contain a hybrid or mixed media that replicate other media.
Jenkins discusses premeditation as well in the sense of the Sports Illustrated video by having the iPad play the app, but then also has the ability to play a game while the user is reviewing the magazine, thereby deeming it preprogrammed interactivity.
The video Gold Digger was also discussed as a form of remediation due to the look and style of pin-up magazine covers in the background while the video plays. Both Jenkins and Grusin agree that within remediation, there is a fine line to cross of undermining the premeditated type of all of our media interactions.
The article was very interesting and it did take a few times to read due to the fact that the two gentlemen contradicted each other on several accounts and obviously spoke in opinion, of which this topic is. It took several readings to realize that many forms of Mediacy can be crossed and mixed. I especially liked how they explained the terminology with the associated videos, however even there they had a few different opinions and some very grey areas. It is obvious however that both men took a lot of effort to not only develop their opinions, but their interview was well played. (Jenkins, 2011)
Jenkins, H. (2011, March 7). A remediated, premediated, and transmediated conversation with Richard Grusin (part I & II). Retrieved 2011, from Confession of an Aca-Fan: http://henryjenkins.org/2011/03/a_remediated_premediated_and_t.html